Opening Night Keynote

Africa International Film Festival (AFRIFF), today announces James Farrell, International Head of Local Originals at Amazon Studios, and Ukonwa Kuzi-Orizu Ojo, Chief Marketing Officer for Prime Video & Amazon Studios, as its keynote speakers for its 10th anniversary edition.

The Prime Video leaders will join together in a Fireside Chat for the session at 7.00pm WAT on Sunday 7th November, where delegates will hear more about Prime Video’s plans for future investment in local storytelling in Africa.

James Farrell

Keynote Speaker | Amazon Studios

As Head of Local Originals, James is in charge of all Original TV and film created by Amazon Studios outside the US. James joined Amazon in April 2015 to lead content for Prime Video in Japan before moving on to other roles encompassing India, Latin America, and ultimately the rest of international in 2018 reporting to Jennifer Salke, Head of Amazon Studios.

Local content has been a key driver for the success of Prime Video, and James now manages more than 20 teams based around the world including across Europe, Latin America, Asia, Canada, Australia, India and Africa.

Prior to Amazon, James spent 10 years at Sony Pictures Television with executive roles in Los Angeles, Toronto and Tokyo during that time. He has an MBA from Columbia Business School, a BA from Middlebury College, and currently resides in Los Angeles with his wife and two children.

Ukonwa Kuzi-Orizu Ojo

Keynote Speaker | Amazon Prime Video & Studios

Ukonwa Kuzi-Orizu Ojo is Chief Marketing Officer, Prime Video & Amazon Studios, responsible for leading global brand and originals marketing. She joined Amazon in September 2020 and reports directly to Mike Hopkins, Senior Vice President, Prime Video & Amazon Studios.

Ojo was previously Chief Marketing Officer for M∙A∙C Cosmetics, where she oversaw brand positioning and increased M∙A∙C’s presence and appeal to a global consumer in growing markets around the world. She helped drive customer engagement strategies and delivered breakthrough product innovation in order to maximize consumer connection to the iconic brand.

Prior to that, she served as Chief Marketing Officer of Consumer Beauty at Coty, where she led P&L, brand development strategy, advertising, innovation, social/digital, design, and media planning/buying. Other positions include Senior Vice President at COVERGIRL, and

brand and general management roles at Unilever, Reckitt Benckiser PLC, General Mills Corporation and Meadwestvaco Corporation.

Over the course of her career, Ojo has been recognized with over 50 awards and honors, including Business Insider’s list of 25 Most Innovative CMOs, World Federation of Advertisers’ Global Marketer of the Year, WWD Brand Builder of the Year, Ebony Magazine Power 100, Financial Times Top 100 List of Minority Executives for three consecutive years, and Fast Company’s Top 100 list of Most Creative People in Business among others. She is a Henry Crown Fellow at the Aspen Institute and a Member of the Executive Leadership Council.

Ojo is a graduate of the Kenan-Flagler Business School at the University of North Carolina and holds an MBA from the Kellogg School of Management at Northwestern University.