Fed Govt/Tony Elumelu partnership: Chioma Ude, Ali Baba, Joke Silva to drive conversation

Fed Govt/Tony Elumelu partnership: Chioma Ude, Ali Baba, Joke Silva to drive conversation

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Sequel to the signing of a Memorandum of Understanding (MoU) between
the Federal Ministry of Information and Culture and the Tony Elumelu
Foundation (TEF) at the National Theatre last Tuesday, Minister of
Information and Culture, Alhaji Lai Mohammed has appointed three
representatives from the entertainment industry who will join the TEF
team on the best way to engage stakeholders on the actualization of
the partnership.

They include notable entrepreneur and Founder/CEO of Africa
International Film Festival (AFRIFF), Ms. Chioma Ude, foremost
comedian and actor, Mr. Atunyota Alleluya Akporobomerere, aka Ali Baba
and veteran actress Mrs. Joke Silva.

The trio, who have been identified as leaders of thoughts and
independent promoters of the entertainment sector, are to work closely
with the Foundation towards a wider parley, and produce a blue print
on the structural support and policies needed for the growth of the
creative sector.

The move is one of the public/private partnership initiatives of the
Federal Government which is expected to restructure the creative
non-oil sector into a more formal economic spinner.

The Minister was optimistic that the partnership with TEF will help to
reposition the creative industries in Nigeria.

He said: “The MoU contained details of how we will work together to
execute our partnership. More specifically, the areas of collaboration
will include the creation of an enabling business environment for the
creative industries with such incentives as easy access to finance;
the structuring of the creative industries to enable it generate
independent revenues locally and also boost exports to increase
Nigeria’s foreign exchange earnings; and comprehensive statistics
about the creative industries, including its size and projections, to
guide potential local and foreign investors.”

The Minister noted that Nigeria currently has creative industries but
no creative economy; hence, the partnership will “leverage the
experience of the private sector to help the creative industries
retain the commercial opportunity and the financial benefits.”

Also speaking at the event, CEO of TEF, Parminder Vir, OBE, noted that
the future of the creative industry in Nigeria is bright. According to
her, “Nigeria has an abundance of creative excellence, talent and
cultural IP in film, television, music, fashion, ICT, performing arts
and this partnership is designed to support the growth of this sector
for leading businesses, facilities, entrepreneurs and institutions
engaged in the fast growing sector.”

The event was attended by major industry players, including Nollywood
and music stars and comedians, as well as beneficiaries of the Tony
Elumelu Entrepreneurship Programme, which aims to identify, over 10
years, a total of 10,000 African start-ups and entrepreneurs with
ideas that can generate at least 1,000,000 new jobs and contribute at
least 10 billion dollars in new annual revenues across Africa.

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