The AFRIFF Vision
Our vision is to organically grow the biggest showcase platform for African films and filmmakers. To use cinema to create value for our youth and create a “skills” revolution that will immensely impact the economic horizon in Africa.
“Africa Unites” is a theme that draws on the principle that being African is a bond that goes beyond geography, birth or lineage; as people of African origin are spread across the globe and Africa is also a proud home to many non-Africans. The vision is to reflect a common true African identity and re-establish Africa as an original home to all. Africa has been able to capture the world’s attention through its ancient cultural heritage and beginnings of civilisation. With films it will have the power to connect people from around the world, creating common ground hence promoting boundless unity.
Film is a powerful platform that is better able to attract and engage people in constructive activity and providing enjoyment, enlivening spaces and enriching lives. It also makes a practical contribution in terms of sustainability, providing employment, encouraging learning and inspiring people to adopt creative and active lifestyles. The Africa International Film Festival deliberately commits to the ideals of empowerment and creative engagement. Through its investment in the development of local creative talents, it keeps faith with the next generation, dissipating positive messages and reinforcing to the local and international audiences, the immense potential abound throughout the continent.