BASKING in the euphoria of the success of the recent third Africa International Film Festival (Afriff) held in Calabar and which it supported, United Bank for Africa Plc (UBA) has promised that it will not relent in supporting Nigerian and African cinema.
The bank, it will be recalled, has a track record of supporting Nollywood. Prior to supporting Afriff, the bank had a partnership with the Africa Movie Academy Awards (AMAA).
This year, UBA supported the training workshops in cinematography, sound for film, scriptwriting and acting held at Afriff. It also endowed award categories with cash prizes ranging from $2,000 to $ 6,000
Speaking on the bank’s support for Nigerian and African cinema, Charles Aigbe, Deputy Head, Marketing and Corporate Relations said: “Films remain a great platform to showcase Africa’s rich cultural heritage to the world. We have and will continue to identify with initiatives that promote and encourage the film industry”.
He added that “Our support for Afriff represents our strong belief in the immense opportunities that the fast growing film industry provides for Africans especially the youth.”
Afriff 2013 prizes endowed by UBA Plc. included; Best Feature Film, Best Screenplay, Best Director, Best Actor, Best Actress, Best Documentary and Best Short Film.
Culled from Tribune.com.ng