Africa’s global bank; United Bank for Africa (UBA Plc), has once again shown its commitment to the development of the African film industry. The dynamic bank has notably been one of the most consistent supporters of the continental film industry. With prior partnerships with the African Movie Academy Awards (AMAA), UBA Plc. most recently lent its support to the 3rd edition of the Africa International Film Festival (Afriff 2013).
UBA Plc. by partnering with Afriff 2013; particularly supported the training workshops in Cinematography, Sound for film, Scriptwriting and Acting, thus making it possible for several young Nigerians with an interest in film to attend these classes, expense free. UBA Plc. went a step further with the endowment of several Afriff 2013 award categories with cash prizes ranging from 2,000 – 6,000 US Dollars. UBA Plc. believes strongly that the film industry in Africa can rival the American and the Indian film industries if the right incentives and support are put in place.
On why it chooses to partner with African Cinema; UBA’s Charles Aigbe, DH Marketing & Corporate Relations says “Films remain a great platform to showcase Africa’s rich cultural heritage to the world. We have and will continue to identify with initiatives that promote and encourage the film industry”. He adds that “Our support for AFRIFF represents our strong believe in the immense opportunities that the fast growing film industry provides for Africans especially the youth.”
Afriff 2013 Prizes endowed by UBA Plc. included; Best Feature Film, Best Screenplay, Best Director, Best Actor, Best Actress, Best Documentary and Best Short Film.