AFRIFF partners with Relativity School in LA

By January 16, 2015News

L-R: Glenn Kalison, Chioma Ude, Celina Polanco, Stephen Ozoigbo


In furtherance of Relativity Education’s engagement with the African International Film Festival (AFRIFF) to boost capacity for creative professionals in Africa, the executive team in Los Angeles welcomed AFRIFF CEO, Ms. Chioma Ude, to their Los Angeles offices to debrief on the recent success of AFRIFF 2014 and formalize plans for further partnerships between both organizations.

Relativity School is the first and only school of its kind created with a major Hollywood studio, and the relationship with AFRIFF, their first in Africa, represents an important element of the institution’s global education efforts in film media and performing arts.

This summer, the school will provide Executive training programs in Hollywood and Professional Development Certifications to an inaugural cohort of African creative professionals that will serve as Relativity Schools premier Alumni class on the continent.

“We’re thrilled to bring best-in-class filmmaking education to Africa through AFRIFF and welcome our inaugural class and scholarship recipients. Hollywood carries the proud tradition of producing the highest quality products in the world and Relativity Education offers programs that teach the fundamental best practices behind sustained success in creating the highest quality films,” says Glenn Kalison, President, Relativity School. “We want Africa’s films to gain international appeal and global recognition. The rich culture of the African continent and the stories therein are ripe for the telling.”

Following the impressive turnout of media professionals at Relativity Education’s industry seminars at AFRIFF 2014, Stephen Ozoigbo, Relativity’s International Advisor,also expressed a firm commitment to maintaining the current momentum with the creative ecosystem and support the aspirations of local industries in Africa to attain global standards. He commented: “A strategic approach to capacity building by Relativity Education highlights Hollywood’s attraction to the African ecosystem and offers a unique opportunity for the stakeholders on the continent to internationalize their craft.”

As a trailblazer for the media and entertainment ecosystem on the continent, Chioma Ude, AFFRIF’s Founder and Executive Director continues to raise the bar on the creative economy and advance the AFRIFF mission internationally. Now in its 5th year of operations, AFRIFF’s vision is to raise awareness about African cinema, its vast potential and the tremendous socio-economic impact of creative professionals on the African continent.

“From inception, we have maintained a strong commitment to establishing bridges for
partnership with international counterparts to raise standards of quality, expertise and
compliance to globally attainable levels,” says the AFRIFF CEO.
“Our first four years were strategically intended to build the AFRIFF brand and gain the brand notoriety that will allow global brands like Relativity to partner with us and create sustainable pathways for exponential growth and development across Africa’s creative economies.”

The Los Angeles trip also provided Chioma with opportunities to initiate other industry
partnerships with value chain actors in Hollywood. It is expected that future editions of AFRIFF will include more international partners and deeper engagements with afro-centric stakeholders in Hollywood.

As a pre-cursor to AFRIFF 2015, the Relativity scholarships to twenty(20) creative professionals from Africa this summer will serve as a catalytic process for deepening the relationships between both ecosystems by offering unique opportunities for selected professionals to hone their craft through training and development, create rich networks in the global market, and pursue interesting projects and initiatives through collaborative opportunities that will be presented at Relativity School.